Syracuse, Central New York, and upstate New York as a whole are more than just places—they’re a way of life. They come with their own food, slang, inside jokes, and a loyalty that runs deep. If you grew up here, you know the feeling of lake-effect snow shutting down everything but Wegmans, of Friday fish fries at a neighborhood bar, of hearing someone say “Dinosaur BBQ is overrated” and immediately questioning their entire existence.

LOCALS ONLY isn’t just a brand—it’s a badge of honor for those who know and love these places. It’s for the people who never hesitate to correct outsiders on how to say “Schroeppel” or “Chittenango.” It’s for the ones who debate which local pizzeria reigns supreme. It’s for the people who rep their area code like it’s a birthright.

This line is for the lifers, the expats, the die-hards, and the day-ones. If you know, you know. And if you don’t? Well…maybe this one isn’t for you.