55% FALSE ADVERTISING

25% DISINFORMATION

20% GASLIGHTING

100% SATISFACTION

SHOP BY COLLECTION

Rep Your Roots

LOCALS ⚡
ONLY

Born in Central New York, built for everywhere. Whether it’s the 315 pride, Syracuse traditions, or deep-cut local legends, this collection is for the true locals. If you know, you know.
Alternate Timelines

FALSE 🌊 ADVERTISING

What if everything you remember is wrong? Playing with the Mandela Effect, alternate realities, and straight-up gaslighting, this collection rewrites history with a smirk. Some say it never happened… but we swear it did.
Horror Inspired

KILLER 💀
VIBES

For the ones who live for the eerie, embrace the darkness, and thrive on horror. Whether it’s punk rock, slasher flicks, or childhood nightmares turned cool, this collection is fearlessly bold—just like you.

More Than Just Hats

"Taking the message beyond the brim" APPAREL COMING SOON!!

Fake Real News we DARE you to share

Did Onondaga Lake once have legendary surfable waves? Absolutely. Was Syracuse home to an underground speakeasy that vanished overnight? Of course. Did the 1984 Winter Olympics happen in the Adirondacks? We’ll swear on it. And here's the kicker... some of it's actually true

Need Your Own Merch?

While we’re out here building the most unique headwear and apparel around, we’re also keeping an eye out for businesses, teams, and brands who need custom gear that stands out. Because in a world full of forgettable merch, we make sure yours actually gets worn.

So whether you’re rocking one of our original designs or need us to bring your vision to life, 315 Hat Co. is here to make sure what’s on your head is as bold as what’s in it.

Send me your logo or ideas

Born in Central New York, Built for Everywhere

You’ve been here before you just don’t remember.  Wake up in our gallery and share your own photos on Instagram with hashtag #315HatCo